The Declarer (Floyd McWilliams' Blog)

Thursday, May 01, 2003


Matt Welch, Quit Reading Now!

A strange manifestation of France-bashing: I was shopping yesterday at Beverages and More, a Bay Area upscale liquor chain. BevMo was advertising Mexican beer using a typical Cinco de Mayo promotion. What was not typical was this description of Cinco De Mayo: "A holiday which commemorates the Mexican victory over the French in 1862."

Now is this a typical way to describe a commercialized holiday? Consider that you could see a million advertisements for Fourth of July sales without learning that the country from which America declared its independence was Britain. I wonder what could have prompted this history lesson?


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